Imveliso nganye ikhethwe ngokuzimeleyo ngabahleli (i-intrusive). Sinokufumana iikomishini kwizinto ozithengayo ngeekhonkco zethu.
Akunyanzelekanga ukuba unxibe intloko-to-enzwaneni njenge-goth ukuxabisa isikipa esimnyama esihle. Kanye njengejini ezimnyama kunye nelokhwe emnyama, i-tee emnyama iyathandeka kwaye ifanelekile ukunxitywa kwemihla ngemihla xa ufuna inkangeleko encinci yesitayile. Kodwa loo nto ayithethi ukuba zonke zidalwe ngokufanayo, kwaye ngophendlo oluninzi kwiisayizi ezahlukeneyo kunye neenketho zemikhono, sibuze iqela labasetyhini abanesitayile ukuba zeziphi izikipa ezimnyama abazithengayo kwaye baphuphe ngazo. Nokuba ujonge i-skipa esinqunyiweyo, esincinci esilinganayo, i-silhouette ecwebileyo kancinane okanye isikipa esigqibeleleyo sokuqhobosha kwijean enobude obuphezulu, sikugqumile. Ukugubungela eli bali, seva ngakumbi malunga neempawu ezithile kunye neekipa ezimnyama ezikhethekileyo kunezinye. Ke olu luhlu luqala ngee-t-shirts ezintathu ezifumene iingcebiso ezimbalwa, kwaye ke ezinye izikipa ezicetyiswayo ezimnyama zihlanganiswe ngokwesitayile, ukusuka kwi-v-intamo ukuya kwintamo yabasebenzi, ukunqunyulwa kunye nokusikwa kwesikwere.
Akukho phawu luvela rhoqo njengoBuck Mason xa abantu bethetha nabantu malunga nezikipa zabo ezimnyama abazithandayo. Izikipa zakhe zacetyiswa kuthi ngabantu abane, kubandakanywa abasebenzi abane be-The Strategist, omnye wabo (uLisa Corsillo) ongumbhali weli bali. “Ndithanda izikipa zikaBuck Mason iminyaka kwaye ndiyakonwabela ukunxiba izikipa zamadoda kwaye ndizigcinele imisitho ekhethekileyo ukuze zingagugi,” utshilo. Kodwa waqala ukunxiba isitayile emva kwengqokelela yempahla yabasetyhini yamva nje. "Ilungile njengenguqulelo yamadoda, ngaphandle nje enye: ilingana nomzimba wam ngokugqibeleleyo." Umbhali-mbhali weli bali (uChloe Anello) ngumlandeli wesibini weT-shirt, owenziwe kwi-pima ethambileyo, ephefumulayo. ikotoni Yenziwe kwaye inqunywe ngobukhulu. Omnye wababhali bethu, uDominique Parisot, ungumlandeli omkhulu kwaye ubiza i-Buck Mason T-shirts "imnandi."
Kwabo bakhetha ukomelela ngakumbi, esi siqwenga sisuka kuBuck Mason sikwafanele ukujongwa. U-Aishwarya Iyer, umseki kunye ne-CEO yohlobo lwe-oyile ye-Brightland, uyichaza "njengethambile, ikhululekile kwaye ifanelekile ekhaya okanye ekuhambeni." kufanelekile: ayiziva iqine kakhulu naphi na, ngakumbi phantsi kweengalo, kwaye ijinga nje ngendlela epholileyo nelula.” Bobabini bayakuthanda ukuyinxiba ngeejini eziphakamileyo ezimnyama;
Abantu abaninzi (bazo zonke iintlobo) bacebise ii-Everlane T-shirts kuthi kuba ziyixabisa imali. UTaylor Glynn, umhleli wobuhle kunye nempilo ka-Allure, uthi i-brand cut-cut tee yeyona tee ayithandayo emnyama. Uthi “unebhombu elikhulu kunye neembambo ezincinci, ngoko ke ezinye izikipa zinokubonakala zingaqhelekanga kum: zikhululeke kakhulu kwaye ihempe iphumela ngaphandle phantsi kwebhodi; iqine kakhulu kwaye isifuba sam siqine kakhulu. Ihempe ngandlel’ ithile yayilinganiswe ngokugqibeleleyo. Umbhali wezobuchule uAmbar Pardilla uyavuma: “Bendisoloko ndinengxaki yokufumana izikipa ngenxa yokuba ndinamaqhubu amakhulu namancinane,” utsho. Wayechukumisekile ngumgangatho wolwakhiwo, esithi izikipa ze-Everlane “zihlamba kakuhle kakhulu, azicutheki okanye zilahlekelwe kukugcwala, nto leyo ebaluleke kakhulu kwisikipa esimnyama.” Umenzi waseBrooklyn u-Chelsea Scott uyalixabisa ixabiso lexabiso: "Kubonakala kukuhle ngeebhulukhwe ezinqeni eziphakamileyo," wongezelela, "kwaye ujonge i-retro.
Isikipa sesibini esimnyama esithandwayo nguScott yiMadewell V-neck T-shirt. I-Madewell t-shirts ithambile kakhulu kwaye ifanelekile kwiimpahla ezilula, ezingaphantsi.
I-V-intamo yacetyiswa ngumgxeki wezobugcisa waseLos Angeles uKat Kron, omgaqo-nkqubo wakhe ukugqoka kuphela i-V-neck T-shirts. “Ilinen yelinen ye-V-neck yeJ.Crew ayizi kuncamathela kuwe, kodwa iya kuwa lula kuwe (njengokungathi unguLauren Hutton),” utshilo. "Ilinen eneqhina iyenza inxibe, ehamba kakuhle ngeebhlukhwe ezilungiselelweyo, kodwa ndiyayithanda into yokuba inokuhlanjwa ngoomatshini kwaye yomiswe nomoya."
U-Anello, isazi seT-shirt esingekho ngaphantsi kwe-50, kutshanje uhlaziye ingqokelela yakhe ngolu hlobo lwakudala lwabasebenzi olusuka kwi-AG Jeans. Uyichaza njengesixhobo ekufuneka ubenayo "ethambileyo kakhulu kwaye ifanelekile, kodwa ayiqini kakhulu."
Umbhali uMary Anderson uthi: “Njengomntu onxiba ezimnyama kuphela (Ndiyazi ukuba lo nguMmi oqhelekileyo waseNew York), ndikhetha izikipa ezimnyama. “Iimpahla zifuna ukuphefumla (oko kukuthi umqhaphu) ukuze ndingabila xa ndisehla kuloliwe kwaye ifuna uhlobo oluthile (oko kukuthi uhlobo oluthile lwemathiriyeli eyenziweyo) Impahla ye-H&M yomelele ngokumangalisayo kwaye malunga needola ezili-15 ndiyakwazi ukuzithenga.
Xa unganxibanga isikipa esimnyama seBuck Mason, uAnello uyayithanda le yenziwe ngezinto ezihlaziyiweyo. “Ngumgangatho olungileyo kakhulu,” uyathembisa, ephawula ukuba “amagcisa amaninzi afana noBon Iver kunye noAndré 3000 basebenzisa olu hlobo” kwintengiso yabo. I-t-shirts iza ngobukhulu be-unisex, ngoko akufuneki ukuba unyuke ngobukhulu ukuze ukhangeleke kakuhle imihla ngemihla, uyongezelela. Umhleli Woshicilelo onguMncedisi weBon Appétit uBettina Macalinthal uthanda ubunzima beT-shirt enzima, kodwa wongeza ukuba ayiziva iqinile. “Nokuba intsha, izakunxitywa – ngendlela elungileyo,” utshilo.
Umyili u-Chelsea Lee uyayithanda le tee yentamo yabasebenzi yakudala evela & namanye amabali. Uthi: “Yiloo nto kanye efunekayo ukuze uphumle ngaphandle kokujonga kwindawo engafanelekanga. Yenziwe kwi-100% ye-cotton ye-organic kwaye ifumaneka nge-lilac emhlophe kunye nehlobo (ukuba ufuna ukuzama enye into ngaphandle komnyama).
UFelicia Kang, utitshala wembali yesikolo samabanga aphakamileyo, uyayithanda isikipa sakhe sikaJames Perse, avumayo ukuba “sinexabiso elincinane, kodwa ndiyithengisisiwe.” yinxibe ngeejini, kodwa unokusinxibisa ngokulula.” Yenziwe ngejezi yomqhaphu esetyenzisiweyo evakala ikhaphukhaphu kwaye inomoya xa uyinxiba okokuqala.
Ukuba ujonge uTom ngezikipa ezimnyama, yile nto uyifunayo kunye nokunye. "Inkampani ityala umthi ngokuthengwa kwayo yonke into kwaye ndiyathanda ubude bemikhono," utshilo uDanielle Swift, umculi osebenza njengomphathi weprojekthi ye-studio yokubuyisela idijithali.
“Ndiyasithanda esi T-shirt,” utsho umfundisi-ntsapho uTerrill Kaplan ethetha ngesikipa sakhe esisebenza kakuhle. “Uthambile kwaye ukhululekile. Bendisoloko ndisithanda isikipa esikhulu kwaye sigqibelele. Esam sade sanemingxuma ekuhambeni kwexesha, kodwa andizange ndicinge ngokusikhulula.”
ULynette Nylander, umlawuli olawulayo womhleli weDazed, ucinga ukuba ileyibhile yaseSweden iTotême igqibelele iT-shirt. Le silhouette inkulu kakhulu inee-seam ezifihlakeleyo kwicala ngalinye, kodwa igcina inkangeleko eqhelekileyo. Uthi: “Intle ngokwaneleyo ukuba inganxiba, kodwa ilula ngokwaneleyo ukuyinxiba yonke imihla. UNylander uthi ijezi yeTotême emnyama ilungiswe ngokugqibeleleyo.
Umhleli osebenzisanayo weMagazini yaseNew York uKathy Schneider, umntu ozichaza ngokwakhe ukuba unenzondelelo yempambano yeT-shirt, uthenga umgangatho ngaphezu kobuninzi. Enye yezinto azithandayo sisikipa sika-1950 Re/Done x Hanes: “Ucinga ukuba esi T-shirt singathengwa nge-15 yeedola kwivenkile yakudala, kodwa akunjalo. Awusoze uzisole ngokusithenga.
“Ndimalunga nesithandathu kubo,” utshilo owayesakuba ngumhleli omkhulu we-Strategist uCasey Lewis ngesi sikipa esisikiweyo se-Urban Outfitters. Ekuqaleni, watsalwa lixabiso eliphantsi, kodwa wathi akusinxiba, wathi, isikipa sasingekho xabiso liphantsi. “Incinci kakhulu kwaye ilungiselelwe ngokugqibeleleyo,” wayichaza, esongeza, “Njengomntu onogqabhuko-dubulo olukhulu, intambo engqukuva engqukuva yentamo ihlala indenza ndijongeke njengebhokisi kwaye ndidelile, kodwa hayi le!”
UChef uTara Thomas uthi izikipa zakhe ezimnyama ezisikiweyo azithandayo, ngelixa zibiza kakhulu, "zenziwe ngemicu yendalo enjengomqhaphu ehlala ixesha elide." Kungcono ukutyala imali elinganayo – “ibhityile, ilungile kangangeentsuku ezishushu kwaye kulula ukuyibeka” – kunye nokuguquguquka kwayo. “Kuhamba kakuhle kuyo yonke into,” uyathembisa uThomas.
U-Anello uyavuma ukuba uthenge isikipa kuphela ukuze ahlangabezane neyona mfuno isezantsi yeThagethi yokuthumela ngenqanawa simahla. Kodwa emva kokuyinxiba ngeentsuku ezingama-85, wayithanda waza wathenga ezimbini ezingakumbi. Uthi: “Kulula kakhulu, ngoko andibile xa ndihamba nenja yam ebushushwini. Kwaye “ubude bungaphezulu nje kwebhulukhwe yam yebhayisekile” (kodwa ekubeni inganqunyulwanga, “ishwabene,” utsho, kwaye kusafuneka uyisonge kancinci ibhulukhwe yakho enesinqe esiphezulu).
Umfoti kunye nomenzi wefilimu ose-Los Angeles uDana Bulos uyazincoma izikipa ze-Entireworld ngokukhululeka kwazo kunye nemikhono ezenza zigqame. Ngelishwa, i-brand ayisekho, kodwa i-Bowles yonwabile ukuba ifumene indawo yokutshintsha kwi-Los Angeles I-Apparel ye-Boxy T-shirts yomfana ohambelana ne-boxy yezo ntsuku zinde ahamba ngazo kwiseti.
Jonga inguqulelo yentamo yabasebenzi ekhululekileyo yale T-shirt ye-Everlane ekumgangatho weyona ndawo yethu intle (kwaye inexabiso eliphantsi). Inconywe ngumfoti kunye nomyili womxholo uAshley Reddy, inomgca wentamo esezantsi ukuze iveze ngcono i-bust kwaye inde kancinci. UReddy uyibiza ngokuba “kulula ukwenza isitayile kwaye kulula ukuyihoya” enkosi kwi-100 yepesenti yemathiriyeli yomqhaphu, athi yomelele.
Ngokuthumela i-imeyile yakho, uyavumelana nemigaqo yethu kunye nengxelo yabucala kwaye ufumana ii-imeyile ezivela kuthi.
I-strategist ijolise ekuboneleleni ngeyona ngcebiso iluncedo yeengcali kwimveliso ye-e-commerce ebanzi. Ezinye zezongezo zethu zamva nje ziquka olona nyango lulungileyo lwamaqhakuva, iisutikheyisi eziqengqelekayo, imiqamelo yokulala ecaleni, amayeza endalo okuxhalaba, kunye neetawuli zokuhlambela. Siza kuzama ukuhlaziya amakhonkco xa kunokwenzeka, kodwa nceda uqaphele ukuba izivumelwano zisenokuphelelwa kwaye onke amaxabiso asenokutshintsha.
Imveliso nganye ikhethwe ngokuzimeleyo ngabahleli (i-intrusive). Sinokufumana iikomishini kwizinto ozithengayo ngeekhonkco zethu.
Ixesha lokuposa: Apr-26-2023